Wholesale Hustle – The Truth About Scaling Your Candle Business
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Wholesale Hustle – The Truth About Scaling Your Candle Business

JOI RILEY

When people hear "wholesale," they often think it just means selling in bulk—but real wholesale success is so much more than that. It’s about building a brand that retailers trust, streamlining your processes, and setting up the right systems to scale sustainably. Whether you’re new to the wholesale game or looking to take your business to the next level, let’s break down the real work behind wholesale success.

Wholesale Is More Than Just Bulk Orders

If you think wholesale is just about getting stores to carry your products, think bigger. True wholesale growth comes from:

✅ Branding & Marketing – How you present your business to wholesale buyers matters. Your branding needs to be strong, clear, and cohesive across all platforms.
✅ Strategic Campaigns & Flows – Automated email sequences, abandoned cart and browse abandonment flows, and targeted promotions keep your wholesale customers engaged and coming back.
✅ The Right Shopify Plug-ins – Tools like wholesale pricing apps, order minimums, and easy invoicing make running a wholesale business smoother.
✅ Building Relationships – Wholesale isn’t a “one and done” deal. Stores need consistent quality, clear communication, and reliable restocks.

We’ve Got Resources to Help You WIN

Coming soon... (we're currently writing and perfecting this book for you to grab!)

Navigating wholesale can feel overwhelming, but don’t worry—we’ve got you covered. At JRCC-Wholesale, we’re creating resources to help other entrepreneurs succeed!

Grab your FREE E-book here!

📚 Ebooks & Guides – Learn the ins and outs of wholesale pricing, pitching to retailers, and scaling your business with our upcoming ebooks. 

📲 Wholesale Instagram (@JRCC_Wholesale) – Follow along as we drop tips, gems, and behind-the-scenes insights on running a successful candle brand.

🎥 YouTube Channel Coming Soon! – We’re taking it a step further with video tutorials, Q&As, and real wholesale success strategies to help you level up.

Wholesale Is a Long Game—Let’s Play to Win

If you’re serious about wholesale, you have to think beyond the transaction. It’s about systems, sustainability, and smart scaling. Whether you’re just getting started or fine-tuning your strategy, the key is to keep learning, refining, and growing.

💬 What’s your biggest struggle with wholesale? Drop a comment and let’s talk about it!

👉 Follow @JRCC_Wholesale for daily insights, and stay tuned for the YouTube launch!  Be sure to subscribe and we'll notify you when the book is ready!